Production Data
Triumph Stag Production & Survival Figures
A total of 25,939 Triumph Stags were built at Canley between 14 November 1969 and 24 June 1977, 17,819 for the UK and 8,120 for export. According to DVLA Q3 2023 data, approximately 8,369 survive in the UK, a remarkable 46.97% survival rate for a car of its era.
Production data (1970–1977)
Production commenced 14 November 1969 and ceased 24 June 1977. Total production: 25,939.
| Year & Type | UK | Export |
|---|---|---|
| 1970 Manual | 358 | 30 |
| 1970 Auto | 342 | 10 |
| 1971 Manual | 1,291 | 1,221 |
| 1971 Auto | 699 | 690 |
| 1972 Manual | 2,015 | 432 |
| 1972 Auto | 1,490 | 567 |
| 1973 Manual | 1,511 | 1,138 |
| 1973 Auto | 1,683 | 1,176 |
| 1974 Manual | 1,327 | 405 |
| 1974 Auto | 1,279 | 431 |
| 1975 Manual | 935 | 440 |
| 1975 Auto | 1,051 | 472 |
| 1976 All Types† | 2,466 | 644 |
| 1977 Manual | 501 | 112 |
| 1977 Auto | 871 | 352 |
| Grand Totals | 17,819 | 8,120 |
| Combined total | 25,939 | |
† 1976 figures were recorded by the factory as a combined “All Types” total rather than split by transmission.
Data: Stag Owners Club / DVLA.
How many are left? (UK survivors)
According to DVLA data (Q3 2023), the surviving UK Triumph Stag population was:
| Transmission | Licensed | SORN | Total |
|---|---|---|---|
| Manual | 3,980 | 1,541 | 5,521 |
| Auto | 2,046 | 802 | 2,848 |
| Grand Total | 8,369 | ||
| UK Survival Rate | 33.82% | 13.15% | 46.97% |
Data: Stag Owners Club / DVLA.
A ~47% UK survival rate is extraordinary for a mass-produced car of the 1970s. For context, everyday saloons and coupés built in far greater numbers over the same period, the Morris Marina and the Ford Capri among them, survive at rates well below 1% of their original UK production. That the Stag has held on to nearly half of its original UK fleet is a measure of how thoroughly it has passed from ordinary transport into cherished-classic status, sustained by active clubs, a strong specialist network and owners willing to preserve rather than scrap.
See also: Identification & commission numbers, Specifications, and the FAQ.