Production Data

Triumph Stag Production & Survival Figures

A total of 25,939 Triumph Stags were completed at Canley between 14 November 1969 and 24 June 1977, 17,819 for the UK and 8,120 for export. According to DVLA Q3 2023 data, approximately 8,369 survive in the UK, a remarkable 46.97% survival rate for a car of its era. The bodies were built, painted and trimmed at Triumph's Speke plant in Liverpool and taken to Canley for final assembly (AROnline).

Production data (1970–1977)

Production commenced 14 November 1969 and ceased 24 June 1977. Total production: 25,939.

Year & Type	UK	Export
1970 Manual	358	30
1970 Auto	342	10
1971 Manual	1,291	1,221
1971 Auto	699	690
1972 Manual	2,015	432
1972 Auto	1,490	567
1973 Manual	1,511	1,138
1973 Auto	1,683	1,176
1974 Manual	1,327	405
1974 Auto	1,279	431
1975 Manual	935	440
1975 Auto	1,051	472
1976 All Types^†	2,466	644
1977 Manual	501	112
1977 Auto	871	352
Grand Totals	17,819	8,120
Combined total		25,939

† 1976 figures were recorded by the factory as a combined “All Types” total rather than split by transmission.

Data: Stag Owners Club / DVLA.

Sales in the USA

Jaguar Cars of Leonia, New Jersey, recorded 2,871 Stags sold in the USA. The figures were documented by the Triumph Stag Club of the Americas and supplied directly to this archive in September 2026.

Year	Cars sold
1971	552
1972	807
1973	1,100
1974	407
1975	5
Total	2,871

The 1974 and 1975 cars were 1973 models sold from remaining stock. The source and the American introduction and withdrawal are documented in the US Federal-spec guide.

How many are left? (UK survivors)

According to DVLA data (Q3 2023), the surviving UK Triumph Stag population was:

Transmission	Licensed	SORN	Total
Manual	3,980	1,541	5,521
Auto	2,046	802	2,848
Grand Total			8,369
UK Survival Rate	33.82%	13.15%	46.97%

Data: Stag Owners Club / DVLA.

A ~47% UK survival rate is extraordinary for a mass-produced car of the 1970s. For context, everyday saloons and coupés built in far greater numbers over the same period, the Morris Marina and the Ford Capri among them, survive at rates well below 1% of their original UK production. That the Stag has held on to nearly half of its original UK fleet is a measure of how thoroughly it has passed from ordinary transport into cherished-classic status, sustained by active clubs, a strong specialist network and owners willing to preserve rather than scrap.