Triumph · 1970–1977The Stag Archive

About this archive

About The Stag Archive

This site exists to be the most accurate, readable and well-illustrated online reference for the Triumph Stag. It is independent, non-commercial and written from the twin perspectives of a newcomer learning the model and an experienced owner who wants the details to be right.

Purpose

A reference, not a fan page

The Stag deserves a source that treats it seriously: its real history, its genuinely clever V8, the well-documented faults that damaged its reputation, and the practical knowledge that keeps these cars reliable today. Every major page is written so a beginner gets a clear answer near the top, then can scroll into the depth that expert owners and restorers expect.

We do not chase clicks with myths or nostalgia. The aim is simple: when someone asks “What is a Triumph Stag?” or “Should I buy one?” or “Why does my Stag overheat?”, this site should give them the right answer, plainly and completely.

Who runs it

Written by an owner

Jon Cosson

Jon Cosson is a lifelong classic-car enthusiast based in North Yorkshire, near Thornton-le-Dale on the southern edge of the North York Moors. After a career in cyber security and IT, he has returned to a passion that runs in the family, his father was in the motor trade, and now spends his time driving, maintaining and writing about the classic cars he owns, among them a Jaguar E-Type, a Jaguar Mk2, an MG TF, an AC Aceca and a Triumph Stag. This archive grows out of his own ownership of a Triumph Stag. More about him is on his personal site, Jon Cosson.

One car, KKH 295N, is documented on the site as a case study.

Alongside the writing, the site is built from factory literature, parts lists, workshop manuals and long-standing club archives. Where those sources disagree, the disagreement is noted rather than smoothed over. Where a figure is uncertain, it is described as uncertain.

The Stag Archive is not affiliated with BMW, Rover, the former Triumph Motor Company, or any club or commercial supplier. Where a club, specialist or book is recommended, it is because it is genuinely useful, there is no commercial relationship, no affiliate revenue and no sponsored content anywhere on the site.

Jon also writes and maintains three other independent single-model references, Alfa Romeo Giulia Spider, AC Aceca and MG T-Series , to the same accuracy-first standard.

Elsewhere

My other classic-car resources

Alongside this Stag Archive, I build and maintain three more independent single-model references, to the same accuracy-first standard.

  • Alfa Romeo Giulia Spider , a single-model reference for the Alfa Romeo Giulia Spider, Pininfarina's 101-series spider.
  • MG T-Series , a single-model reference for the MG T-Series, the TA to TF of 1936–1955.
  • AC Aceca , a single-model reference for the AC Aceca and its Bristol engine.

Editorial standard

Verified facts, image rights, open corrections

Verified facts

Figures, dates and specifications come from primary sources or established marque references. When a number is uncertain, we say so rather than round it.

Image policy

Images are credited by source. Photographs taken for the archive are its own work, licensed images carry the attribution and licence terms required, historic images carry their provenance where known, and images supplied by an owner, club or business are marked as courtesy of them. Credits are being added image by image as the archive is reviewed, so if you believe an image is wrongly used or uncredited, please get in touch and it will be corrected or removed promptly.

Primary sources

Factory workshop manuals, parts lists, road-test data and club archives are preferred over forum posts and repeated folklore.

If you spot an error, a wrong date, a mislabelled part, a disputed figure, please say. Corrections are welcomed and credited where requested. The goal is for the archive to improve with every conversation it prompts.

Get in touch

Contact & club links

For corrections, contributions of photographs, or questions about the site, email us at hello@triumphstag.org.

For technical help, spares and factory build records, the marque clubs are the best first port of call. The Resources page lists the Stag Owners Club, Triumph Stag Club of the Americas, Triumph Stag Enthusiasts and a number of trusted specialists and reference books.

Want to contribute?

We are always interested in high-quality owner photography, primary-source documents and first-hand technical notes. If you have material that would improve the archive, send a short description to hello@triumphstag.org.