Triumph · 1970–1977The Stag Archive

Press kit

Press Kit & Citation Resources

Everything a magazine, club newsletter, auction house, YouTube channel or fellow enthusiast site needs to reference The Stag Archive accurately: approved wording, the correct name and URLs, logo files, and a short fact sheet of verified Triumph Stag figures. Take what you need — no permission required, and no need to ask first.

The essentials

Name, URL and author

Site name
The Stag Archive
Canonical URL
https://triumphstag.org
Author / editor
Jon Cosson
Based
North Yorkshire, England
Contact
hello@triumphstag.org
Preferred link text
The Stag Archive — or, in running text, “the Triumph Stag archive at triumphstag.org”

Please write the name as “The Stag Archive” — not “Stag Archive UK”, “Triumph Stag Archive” or “thestagarchive.com”. The site is independent and has no connection with Triumph, BMW, Jaguar Land Rover or any owners' club.

Approved wording

Boilerplate

Three lengths, all pre-approved. Use them verbatim or trim to fit — they are written to be dropped straight into a press release, programme note or article footer.

One line (≈ 20 words)

The Stag Archive (triumphstag.org) is an independent, enthusiast-run reference archive devoted to the Triumph Stag.

Short paragraph (≈ 50 words)

The Stag Archive (triumphstag.org) is an independent reference archive devoted to the Triumph Stag, built and written by owner Jon Cosson. It covers the 2,997 cc V8, buying and ownership, fault finding, servicing, tuning and the model's history, with an owner-submitted registry alongside the technical material.

Full paragraph (≈ 120 words)

The Stag Archive (triumphstag.org) is an independent, enthusiast-run reference archive devoted to the Triumph Stag, produced by Triumph between 1970 and 1977. Written and maintained by owner Jon Cosson, it documents the car's 2,997 cc SOHC V8, its well-known weak points and their modern remedies, buying and market guidance, home servicing, tuning and originality, together with an owner-submitted registry and gallery. Figures are taken from factory literature, marque clubs and published sources; where a figure cannot be verified the archive says so rather than estimating. The Stag Archive is part of a small network of independent classic-car archives that also covers the Alfa Romeo Giulia Spider, the MG T-Series and the AC Aceca.

For sub-editors

Triumph Stag fact sheet

The figures most often needed — and most often got wrong — in captions and copy. These are factory figures; the fuller tables are on the specifications page.

Model
Triumph Stag
Production
1970 – 1977
Total built
25,939
Engine
2,997 cc 90° SOHC V8
Bore × stroke
86.0 × 64.5 mm
Power
145 bhp at 5,500 rpm
Torque
170 lb-ft at 3,500 rpm
Transmissions
4-speed manual (overdrive optional) or Borg-Warner 3-speed automatic

Two points worth getting right in print: the Stag's V8 is a Triumph design in its own right, not two slant-fours bolted together; and the car's overheating reputation belongs to poorly maintained examples, not to a well-sorted one.

Downloads

Logo & imagery

A note on photographs

The car photographs on this site are the owners' own and are not part of the press kit. If you would like to use a particular image, write to hello@triumphstag.org and it can be cleared with the owner — usually straightforwardly, with a credit.

Linking

Canonical URLs

Always link to the https://triumphstag.org form without a trailing slash. These are the pages most often cited; each is stable and will not be moved.

  • Home

    https://triumphstag.org

    The archive's front page.

  • The V8 Engine

    https://triumphstag.org/v8-engine

    Flagship technical deep-dive on the 2,997 cc V8.

  • Specifications

    https://triumphstag.org/specifications

    Factory figures in machine-readable tables.

  • Buying Guide

    https://triumphstag.org/buying-guide

    Inspection routine and what to check.

  • Market Report

    https://triumphstag.org/market-report

    Values and price tracking.

  • Fault Finding

    https://triumphstag.org/fault-finding

    Searchable symptom → cause → fix database.

  • Ownership

    https://triumphstag.org/ownership

    Maintenance, reliability and living with the car.

  • Servicing

    https://triumphstag.org/servicing

    Home-servicing task guides.

  • FAQ

    https://triumphstag.org/faq

    Common Stag questions, answered and sourced.

  • About the author

    https://triumphstag.org/about

    Who writes the archive.

Attribution

How to cite us

In running text

…according to The Stag Archive (triumphstag.org)…

Caption or footnote

Source: The Stag Archive, triumphstag.org

Bibliographic

Cosson, Jon. “The V8 Engine.” The Stag Archive, https://triumphstag.org/v8-engine. Accessed [date].

Quoting a paragraph or two with a link is welcome and needs no permission. Wholesale republication of a page is not — ask first, and it can usually be arranged. A plain, followed link is the only thanks required.

The network

Sister archives

The Stag Archive is one of four independent, enthusiast-run classic-car archives written by the same author. Each has its own press details on its About page.

Enquiries

Get in touch

For interviews, fact-checking, image clearance, corrections or a request to reproduce something at length, write to hello@triumphstag.org. Corrections are taken seriously and acted on quickly — if you think a figure here is wrong, please say so. More about the author is on the About page, and the wider directory of clubs, specialists and manuals is on Resources.